EP 36: Ariel Hyatt on New Ways to Monetize Music

Episode Summary

In this episode of "MFM Speaks Out," Dawoud Kringle interviews Ariel Hyatt. Ariel is a digital marketer, writer, and teacher who assists independent musicians in career development.

Episode Notes

"The Old Ways of Music Monetization are Gone, and We Have to Think of Other Ways of Monetization"

In this episode of MFM Speaks Out, Dawoud Kringle interviews Ariel Hyatt. Ariel is a digital marketer, writer, and teacher who assists independent musicians in career development. She is the author of Music Success in 9 Weeks (2009),Cyber PR For Musicians(2013), Crowdstart(2016), and other books. Hyatt worked at New York City's WNEW-FM, and the What Are Records? record label. She moved to Boulder CO, where she managed and handled publicity for the funk band, Lord of Word. She is also the founder and owner of the New York-based public relations firm Cyber PR. Her clients included the Toasters and George Clinton.

Topics discussed:

Ariel's beginnings and interest in music, how she began her career in public relations, what she looks for in a potential client, how she approaches the specific marketing and promotion needs of an artist, her 2014 Bold Talks talk titled "Do What You Love and the Money Will Follow; Or Will It?," her views about social media, Spotify, the recent Joe Rogan / Neil Young controversy, the future of social media with the rise of Web 3.0, and the importance of being just as creative in business as in music.

Music on this episode:

"Better" by Sandhya

“Sin Eater" by Annie Stokes

“Anchor Me” by Gleeson

The artists presented in this episode are clients of Ariel Hyatt / Cyber PR